After successfully combating dengue in its jurisdictional areas, Kolkata Municipal Corporation (KMC) has now taken to social media to spread awareness about the vector-borne disease.

As it is said, prevention is always better than cure, and hence, the effort has started from the beginning of the year itself. KMC will be active on social networking sites like Facebook and Twitter, and on WhatsApp in collaboration with non-governmental organisations (NGO), clubs and organisations which take up such awareness campaign.
Social media being interactive, KMC will also be looking forward to feedback from the common people.

According to the Member Mayor-in-Council (Health), KMC, they are hopeful that this move will gradually involve more and more people and hence will give teeth to the KMC’s campaigns. The health department of the civic body has started its dengue awareness drive from January 20 and will continue till the month of June. On that day, the mayor will walk in a rally on dengue awareness in central Kolkata to mark the beginning of the awareness drive. On the same day, councillors will hold rallies in their respective wards with the same purpose.

As a part of the drive, there will be door-to-door visits with pamphlets and leaflets and a number of rallies in all the 144 wards under the initiative of the respective councillors to spread the message of dengue awareness. The KMC has also asked local clubs to highlight do’s and don’ts pertaining to dengue when they conduct programmes like blood donation camps.