Cohn AM, et al. - Researchers here explore how contemporary adult menthol smokers perceive the harm of their usual brand, and potential differences by race, gender, and young adult vs older adult age group. Compare to nonmenthol smokers, menthol smokers more frequently perceive their cigarette brand as more harmful than other brands after adjusting for other factors. In addition, race and gender, but not age group (young adult vs. older adult), influenced the association between menthol smoking and harm perceptions. Findings thereby suggest critical links between menthol smoking and harm perceptions among vulnerable smokers that may inform regulatory actions designed to decrease smoking-related harm.