• Profile

Build Your Patient Base with High-quality Patient Reviews

M3 Global Newsdesk Nov 20, 2022

Google will probably be used by any prospective new patients who are looking for a doctor. That indicates that they are reading patient reviews in which other patients discuss you. This piece exhorts medical professionals to solicit more positive patient testimonials.

Key takeaways

  1. Patient reviews may be affecting your business without you even realising it.
  2. Pay attention to what patients are saying about you online.
  3. Take feedback to heart and do what you can to ensure patients are saying positive things about your business online.

The lifeblood of any practice is a steady influx of new patients. Any potential new patient who is trying to find a doctor is likely Googling you. That means they’re seeing what other patients have to say about you in the form of patient reviews.

When was the last time you looked at your patient reviews? Have you ever done so? And for you employed physicians who are thinking you’re off the hook, guess what: You might have a Google business page without even realising it.

Any Google user has the ability to create a Google Business page listing. It’s up to you or your employer’s public relations or marketing department to claim and manage it.

It may be time to have a word with the head of marketing. Regardless if you’re a self-employed physician, or you’re on the payroll, what patients have to say about you is more critical than ever. Here are some keys to generating more high-quality patient reviews.

Focus on what your patients read before selecting a doctor

Take a look at what patients are saying about you on the big-three platforms: Google, Facebook, and Yelp. Google is the top priority. The quantity and quality of your reviews have implications for where your business listing ranks in search results. Google Business reviews are also most likely the first reviews potential patients will see.

Take an objective look at what patients are saying. Do you notice any patterns? For employed physicians, ask yourself:

  1. What are patients saying about my bedside manner? How could it be better?
  2. Am I being clear enough in explaining testing, diagnosis, and prognosis?
  3. Am I making sure patients are getting the appropriate amount of attention from nurses and support staff?

For self-employed physicians, ask yourself:

  1. Are criticisms directed at me or my team?
  2. What are patients saying about customer service? Are they waiting too long or encountering rudeness on the phone or at the front desk? If so, do you need to make any front-office personnel changes?
  3. Are patients criticising front-office procedures, such as patient intake or scheduling appointments? If so, what can you do to streamline these processes?

Once you’ve identified patterns, create processes to address the criticisms.

Engage for more high-quality patient reviews

You or someone on your team needs to engage with the people who are reviewing your practice even positive reviews. A simple thank you will speak volumes to prospective new patients who are checking out you or your practice. It shows that you care.


This story is contributed by Jonathan Ford Hughes and is a part of our Global Content Initiative, where we feature selected stories from our Global network which we believe would be most useful and informative to our doctor members.

Only Doctors with an M3 India account can read this article. Sign up for free or login with your existing account.
4 reasons why Doctors love M3 India
  • Exclusive Write-ups & Webinars by KOLs

  • Nonloggedininfinity icon
    Daily Quiz by specialty
  • Nonloggedinlock icon
    Paid Market Research Surveys
  • Case discussions, News & Journals' summaries
Sign-up / Log In
M3 app logo
Choose easy access to M3 India from your mobile!

M3 instruc arrow
Add M3 India to your Home screen
Tap  Chrome menu  and select "Add to Home screen" to pin the M3 India App to your Home screen