As a preventive measure, the social media platform started verifying accounts of several health professionals. At the same time, it revised its guidelines to filter out misleading content and introduced labels to mark fake and misleading tweets.

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All verified accounts on Twitter are marked with a blue tick, which authenticates the user of the account as himself or herself. The badge is mostly given to public figures and popular organisations, but over time it has become highly coveted for social media influencers. The perception of the badge has turned into a sign of pride and its purpose has reduced to attracting more followers instead of assuring the users of an authentic voice.

Amidst the on-going pandemic, when valuable medical advice and official information should get adequate visibility and credit, Twitter witnessed a flood of genuine and unreliable information over tweets. As a preventive measure, the social media platform started verifying accounts of several health professionals and organisations by ascertaining their accounts with the blue tick mark. At the same time, it revised its guidelines to filter out misleading content and introduced labels to mark fake and misleading tweets.