Customers visiting CVS Pharmacy—particularly the oral health aisle—may see the signs: “Need a replacement? Every 3-4 months replace your toothbrush to clean effectively.”

Another reads: “More than just fresh breath. Mouthrinses can help prevent cavities or gum disease.”

The signs then prompt the customer to consider products that have received the ADA Seal of Acceptance.

The signage is part of a 3-year initiative with CVS Pharmacy that gives the ADA a continuous in-store and digital presence to help put millions of dental patients on a path to better overall heath. The goal: to make it easier for the public—and potential/current patients—to achieve better oral health.