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Understanding how consumers with food allergies make decisions based on precautionary labelling

Clinical & Experimental Allergy Aug 15, 2019

DunnGalvin A, Roberts G, Regent L, et al. - Via the Integrated Approaches to Food Allergen and Allergy Risk Management labelling online survey, researchers inquired adults and parents of children with food allergy to know how these individuals evaluate risk with precautionary allergen labelling (PAL). They also focused on the preference of these people regarding how risks are communicated within a Quantitative Risk Assessment (QRA) framework. For PAL, 46% overall opted "this product is not suitable for" as the first choice and 44% opted "May contain" as the first choice. The use of a QRA process to make a decision concerning whether to include "may contain" would improve the trust in a product, as reported by 73%. They observed curiosity among the consumers as to what process has actually taken place for the placing of a PAL and/or risk evaluation statement on a particular food product. In the context of the legislative requirements of the European Union's Food Information for Consumers Regulation, evidence-based policy-making was supported.
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